Confidence.
‘Confidence’ comes to mind after attending HP’s collaborative event with Intel for their ‘Unleashing the power of AI’ in Sydney. It also just as quickly latches onto bold. While this shares traits of confidence, it demands as much courage as they had for their presentation. While it was an event launching their next range of HP notebooks and workstations, it was also a bold statement. Much like the one which shone on the screen behind Rachel Williams, Head of Personal Systems for HP Australia and New Zealand.
“A new era of growth and innovation.”
The concept of AI, or artificial intelligence, is an older tale than many think. Historians believe it can reach all the way back to 1308, when Catalan poet and theologian Ramon Llull published Ars generalis ultima (The Ultimate General Art), which perfected his method of using paper-based mechanical means to create new knowledge from combinations of concepts. Then there was 1898, where Nikola Tesla demonstrated the world’s first radio-controlled vessel. Tesla described the boat as being equipped with a “borrowed mind”. And then there was the modern era. In 1950 Alan Turing delivered the imitation game, a test of a machine’s ability to exhibit intelligent behavior. And of course, who could forget 1956 where John McCarthy, Marvin Minsky, Nathaniel Rochester and Claude E. Shannon coined the very term we now use today: artifical intelligence.
The current boom for the term and technology cannot be understated. While AI has always remained popular, OpenAI’s introduction of ChatGPT to the market has seen interest in it climbing further since.
With brands racing to market with their best version of AI, such as Windows 11 and its recent addition of Copilot. Or Meta and its heavy-handed addition of Meta AI to its suite of platforms. HP have done one better. It’s now a core part of their devices. “HP intends to lead in this space” said Williams. And when they look at their ANZ demographic, which has an average age of 37 which extends to over 3 million small businesses, 3.1 million students and 25 million gamers, they may just have the leverage to do so.
“The latest suite of AI PCs from HP are designed to unlock the next productivity frontier“
“helping individuals and businesses reach their full potential” says Oliver Hill, Managing Director for HP New Zealand. Their latest HP Elite and Pro PC solutions come with AI capabilities powered by Intel vPro featuring Intel Core Ultra 5 and 7 processors. These feature dedicated NPUs, or neural processing units, which will tackle your AI tasks allowing better performance as a whole. This allows the Elite 1040 Series Notebook PCs to experience up to 80% better graphics performance, up to 132% faster AI video editing compared to the previous generation, and even the ability to run 40% quieter thanks to HP Smart Sense. The ZBook Firefly G11 has AI-accelerated performance with the NVIDIA RTX A500 Laptop GPU.
And the OMEN Transcend 14 can produce epic speed through AI. Streamers and gamers will be able to leverage the Intel NPU and OpenVINO plugins for OBS to make streaming and gameplay smoother than ever with up to 24.6% Frames Per Second (FPS) improvement. It also offers both local AI capabilities through its Intel Processors, as well as built-in AI with Otter.ai for features like live transcript and real-time captions. And it is also the first gaming laptop with audio tuned by HyperX.
Do HP hold the future in their hands? Time will tell. But their collaboration with Intel was a strong delivery in belief. The belief that if they lean into it, refine it, and work with the market to deliver this AI-powered experience, then they will do it. And who am I to say they can’t?
I might just choose to believe.
